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The Woman's Industrial Exchange

identity system

The Woman's Industrial Exchange is a Baltimore non-profit that helps support women's economic advancement. They run a gift shop where low-income women can sell handmade crafts and receive the majority of the purchase price for their items.

I worked on a team (with Carolyn Baum and Taylor Hubbard) to design a new visual identity for the Exchange. We developed a logotype, tagline, icon and color palette for the organization, and designed a stationery system and several sample publications. We also conducted an online customer survey and produced a marketing and branding manual with our suggestions on how to use design to market their products more effectively.

~ Fall 2008 ~